Getting Rid of Online Marketing Mess

What Search Engines Want

In the war of search engines there are many, Google, Baidu, Bing, Yahoo, AOL, Ask, and even the old Lycos, a name that people rarely remembered these days. Regardless of how old they are, their main goals are to search information on the World Wide Web. From 1993 until today, they have been there on the web, improving gradually to help us find what we are looking. However, now they do have another goal and that is business. They earn from what we search in them. It’s now a billion dollar business, so obviously one wants to be top of others, and eventually they want people coming back to them, by displaying the best, highest-quality results for any given search query.

What Search Engines Want

For the Best and Highest-Quality Results

For giving best and highest-quality results, search engines have been working hard, and have gotten much smarter about understanding both website content and user experience. For example, google changes their search algorithm more than 500-600 times per year, and why wouldn’t they? Each day they handles more than 11 billion searches, so they have to keep it up with the game.

The major updates Google did so far are the Panda and Penguin, which hugely affects search results in significant ways. Google Panda filters low quality sites or pages from ranking well in the search results, and Google Penguin is the algorithm that is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines, and to do so, they has published clear design and content guidelines with these 10 points that one needs to follow:

1. Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
2. Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages.
3. Keep the links on a given page to a reasonable number.
4. Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
5. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
6. Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the ALT attribute to include a few words of descriptive text.
7. Make sure that your title elements and ALT attributes are descriptive and accurate.
8. Check for broken links and correct HTML.
9. If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
10. Always review Google’s recommended best practices for images, video and rich snippets.

Now the question is, how accurately have you been following this guidelines? If you haven’t then would you like to follow it from now? Do let us know as we always love to hear your experience.

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