From SEO to social media, email marketing to online advertising, online marketing strategy has gained many tactics over the last one decade. Because consumer behavior has changed totally, both B2B and B2C customers trust their online quires more than reading print advertising, brochures or leaflets. The change is so dramatic that only a few statics can blow your mind away.
According to ComScore, each day Google handles more than 11 billion searches, Twitter publishes more than 200 million tweets, and YouTube serves more than 3 billion videos… . Can you image how the market has changed? It is so huge that you cannot only relay on one online marketing tactic, you have to be everywhere, because now people spent more time on social media than talking with their loved ones. Just think about the biggest social media of this time – Facebook, who has already more than 1 billion active users. However, that big user numbers should not let you forget the others. LinkedIn has more than 100 million users, and Pinterest has more than 11 million monthly visitors, and there are so many more, as if it’s a never ending game of catching-up.
Let’s Identify the Key
With the variety of options for online marketing and engagement, one thing you can identify easily in consumer behavior is that, they want to be educated about the product or service before they get into a purchase situation. They want ease when they discover it, at the same time want to interact with others who have the similar interests. Keeping these in mind, you can eventually use all the online marketing tactics when you have good content. Good content with reviews, and interactive social shares is your answer. It fuels the engagement at all levels, and reinforce your brand value.
To get the result, all you need to do is follow these steps:
Step 1: Know your Customer.
Step 2: Identify your online marketing objectives.
Step 3: Build a content marketing strategy.
Step 4: Make an effective website.
Step 5: Check your contents with Search Engine Optimization Checklist
Step 6: Avoid doing Search Engine Optimization Mistakes.
Step 7: Practice the secrets of a successful online business.
Do let us know your experiences while applying each of the step we have mentioned above, and as always we are always here to help you, if you need any.