Entries by Alexa Master Team

Know Your Competitors’ Marketing Strategy

As website owners, we often compare our sites with others. We put them in benchmark, try to know their traffics, page views, bounce rates and compare with ours, side by side. In fact, we often track every aspect of our competitor’s marketing, including their product and service ranges, promotions, advertisings, social media announcements, as well […]

Getting Rid of Online Marketing Mess

Very often when you do online marketing, it’s not for a new website, rather an old one, which might have already been on the web for a while, and when you do so you actually inherit the marketing legacy of its past. Whatever strategy that webpage used in the past can affect your current marketing. […]

What Search Engines Want

In the war of search engines there are many, Google, Baidu, Bing, Yahoo, AOL, Ask, and even the old Lycos, a name that people rarely remembered these days. Regardless of how old they are, their main goals are to search information on the World Wide Web. From 1993 until today, they have been there on […]

How the Text Link Works

Big links, small links, even the tiny links, no matter which one you use, all made of Hypertext Reference (href), an HTML attribute of an anchor tag that requires a valid Uniform Resource Locator (URL), which acts like a street address for a website and directs user from one site to another when one clicks […]

Make the Site with Text Links

From revealing information that people want, to make a site real easy to navigate, we need the basic static text link. Designing a site with static text links is really simple, and in addition it makes every page of your website reachable, not only to people, but also to search engines like google to discover […]

How to Get Organic Traffic?

If you are an online business owner then you definitely want people easily find all your products or services rather than your competitors’. And when they do, they land on your site as organic traffic. An organic traffic comes to your website as a result of unpaid or organic search, which get listed in search […]